copy that
turns attention
into revenue
Sales copy and strategic messaging for founders, creators, and brands selling high ticket offers. Built to convert cold, warm, or mixed traffic.
turning traffic into buyers
◠
where strategy meets revenue
◠
turning traffic into buyers ◠ where strategy meets revenue ◠
CORE SALES ASSETS
One high impact sales asset. Built to convert.
When you have traffic, attention, or demand but the page itself is the bottleneck.
This is for founders who need one asset to do its job without babysitting.
Examples include:
✦ Sales pages
✦ Landing pages
✦ VSL scripts
✦ Checkout + upsell copy
What this does:
✦ Turns attention into action
✦ Handles objections inside the page
✦ Makes the decision feel obvious
If one page is responsible for your revenue… this is where we focus.
LAUNCH + FUNNEL COPY
Multi-asset copy for launches and evergreen funnels.
When one page isn’t enough and your offer needs momentum across multiple touchpoints.
This is for founders running:
✦ launches
✦ evergreen funnels
✦ paid traffic campaigns
✦ higher ticket offers with longer decision cycles
Includes copy only (no tech or build):
✦ Landing page copy
✦ Email sequences
✦ Webinar or VSL scripts
✦ Ad-to-page message alignment
What this does:
✦ Creates continuity from first click to checkout
✦ Builds conviction instead of relying on hype
✦ Moves buyers through the decision process, not around it
If your offer lives across multiple assets, this keeps everything pulling in the same direction.
MESSAGING + POSITIONING
Clarity before copy. Strategy before scale.
When your offer sounds “fine” but doesn’t land.
This is for founders who:
✦ can’t explain their offer in one sentence
✦ keep rewriting the same page
✦ feel like something is off, but can’t name it
We focus on:
✦ Core positioning
✦ Clear, compelling promise
✦ Buyer objections + angles
✦ Differentiation that actually sticks
What this does:
✦ Makes your offer easier to understand
✦ Gives your copy something solid to sell
✦ Stops the guessing before it shows up on the page
This is often the difference between copy that sounds good… and copy that converts.
METHODOLOGY
Sales backed copy built on psychology, not generic playbooks. I decode how your buyers think, what makes you different, and turn that into messaging that converts.
Instead of starting with words, I start with behavior.
This work is rooted in years inside high ticket sales conversations, funnels, launches, and real buying decisions — not theory, templates, or recycled frameworks. I fuse buyer psychology, sharp positioning, and real world sales insight to uncover what actually moves your audience to act. From there, I translate that insight into clear, conversion focused messaging that attracts the right people, addresses real objections, and holds up under scrutiny across sales pages, funnels, emails, and launches.
The result: copy that doesn’t just sound good. It performs, scales, and compounds over time.
the proof is in the praise
“Hailey is one of the sharpest strategists I’ve worked with. She doesn’t just execute — she sees the leverage. She rebuilt our content and SEO system, fixed what wasn’t working, and helped us scale visibility fast with confidence.”
mark a.
Head of Marketing ◠ Sked Social
“Hailey rebuilt our entire organic growth engine. In under two years, she took my site from 0 → 500K monthly readers and helped lay the foundation for two 8-figure education brands. Her strategy changed everything.”
adam enfroy
Founder ◠ AdamEnfroy.com
how it works
START
(01)
book a discovery call
We’ll talk through your offer, traffic, and what’s not converting and see if we’re a fit.
(02)
we diagnose before we write
I review your messaging, positioning, and buyer journey so we fix the right thing.
(03)
choose the right path forward
VIP Day, copy project, or audit — we pick the path that makes sense now, not later.
(04)
i write. we refine. you launch.
Clear timelines, focused collaboration, and support through implementation.
This is for founders who are done guessing. You already have an offer. You already have traffic. You don’t need more noise, you need messaging that holds up when buyers slow down and think.
the rooms i’ve been in
Scaled a brand new site from zero to 500K+ monthly readers and helped build the growth engine behind two 8-figure education businesses.
This is where I learned how buyers behave at scale and what builds trust fast, what kills credibility, and why positioning matters more than traffic.
adam enfroy
Doubled organic traffic and secured top-3 rankings in a saturated SaaS market by aligning messaging, intent, and demand — not chasing vanity metrics.
Working in SaaS taught me how skeptical, high agency buyers think and why clarity beats cleverness every time.
appointlet
Revived 20+ underperforming pages and secured 10+ new top 3 rankings in 30 days by tightening positioning and sharpening the user journey.
This is where I saw firsthand how small messaging shifts create outsized conversion lifts.
sked social
Improved organic foundations and elevated the customer journey to drive more qualified, purchase ready traffic.
DTC taught me how emotion, identity, and trust drive buying decisions; especially when attention spans are short.
dtc jewelry brand
Implemented smarter growth systems and content improvements that increased visibility while supporting a lean marketing team.
This is where I learned how to prioritize leverage — not more content, just better decisions.
clicdata
Crafted founder led narratives that humanized the brand, increased loyalty, and strengthened conversion across the funnel.
Founder led brands win when the message sounds like a human, not a committee.
performance paradigm
start here if you want momentum, fast.
You don’t need a massive commitment to make real progress.
You just need the right fixes, in the right order.
These offers are here to help you get clarity and momentum fast, without overthinking it.
copy + messaging audit
This is a strategic teardown of the words doing the heavy lifting in your business and where they’re quietly leaking conversions.
No fluff. No vibes only feedback. No “just test it” energy. You’ll get a clear read on what’s confusing buyers, what’s slowing decisions, and what to fix first.
You’ll walk away knowing:
✦ where your messaging breaks trust or clarity
✦ what your buyers need to hear before they convert
✦ which pages are underperforming (and why)
✦ the 3 highest impact copy fixes to make now
Deliverables:
✦ Messaging gap analysis (positioning, clarity, objections)
✦ Page by page copy notes (homepage / sales page / key flows)
✦ Loom walkthrough with real examples + recommendations
✦ A 1-page action plan your team can actually implement
Clear direction. Sharp priorities. Zero overwhelm.
$297
copywriting vip day
One day. One expert.
One serious upgrade to how your brand sells.
Get high converting copy written with you in a single day (8ish hours) — without agency delays, endless revisions, or hand holding a junior writer.
Use your VIP day for:
✦ Homepage or sales page rewrite
✦ Email nurture or launch sequence
✦ Product descriptions or landing pages
✦ Brand story + positioning refinement
✦ Content pillars + message angles
What you get:
✦ Pre-VIP questionnaire to align fast
✦ 1:1 kickoff call (no guessing, no assumptions)
✦ Same day copy delivery (+ refinements)
✦ 7 days post delivery support for tweaks
Perfect for launches, pivots, or when you’re thinking
“this should be converting better than it is.”
$1,497 for the day
If your gut says “something’s off”… you’re probably right. Book a free discovery call and we’ll pinpoint what’s not converting, what to say instead, and the smartest next move.
Let’s figure this out.
No pressure. Just clarity.