If your copy isn’t converting, the problem usually isn’t your hook. It’s not your CTA. It’s not that you need to sound more confident, more persuasive, or more “high vibe.”

It’s that your buyer still has unanswered questions and your copy never earns the right to close. Most copywriters misunderstand objection handling entirely. And because of that, they end up writing copy that sounds good… but doesn’t move anyone to act. Let’s fix that.

Most copywriters learn sales from books. I learned it on live sales calls, with real buyers, real objections, and real money on the line.

Before I spent my days writing sales pages, funnels, and emails, I worked in high ticket sales closing offers where people didn’t “impulse buy.”

They hesitated. They pushed back. They asked hard questions. They said “let me think about it.” And that experience permanently changed how I write copy.

One of the most common copy mistakes I see is this: using the same messaging everywhere and hoping it works.

It might convert on Instagram but fall flat in ads. It might work in emails but stall on a landing page. It might close warm leads… and completely lose cold traffic.

When that happens, people usually assume they need better copy. In reality, they need different framing.

If you search for “copywriting tips,” you’ll find thousands of articles telling you how to sound better. Write like you talk. Use power words. Tell stories. Add urgency. None of those are wrong, but they’re incomplete. Because copy that sounds good doesn’t automatically sell.

After working in high ticket sales, building conversion focused messaging, and rewriting offers that looked “fine” on the surface but weren’t converting, I’ve learned this: the biggest copywriting mistakes aren’t about wording… they’re about thinking.