Currently serving clients globally from my HQ (aka home office) in North Carolina, USA. Prior to my recent move back home, I lived in London, Madrid, Mexico, and Medellín.

Conversion focused copy for sales pages, funnels, VSLs, and high ticket offers, plus the messaging and nurture systems that close the gap between interest and action.

Once you reach out, we’ll start with a short strategy call to clarify the offer, traffic source, and conversion goal.
If we’re aligned, I’ll recommend the best next step (often a focused VIP Day or scoped project), outline timelines, and get you a clear plan to execution.

Translation: no bloated onboarding, no mystery phases — just clarity → action.

Availability depends on current project load. If timing matters, the best next step is to book a strategy call — that’s where we’ll confirm fit, scope, and realistic timelines.

Or email me directly: hailey@haileylucas.com
(I try to respond within 24 hours, because waiting is boring.)

Projects typically start at a premium level, reflecting the depth of strategy involved. Exact pricing depends on scope.

Both. I write copy for cold traffic that needs to earn trust quickly, and for warm audiences that need a clear reason to finally convert.

The principles are the same — clarity, positioning, and objection handling; but the execution shifts depending on buyer awareness and intent.

I approach copy like a sales asset, not a creative exercise. My background in high ticket sales means every word is written with buyer psychology, objections, and conversion pressure in mind, so the copy holds up even when no one’s there to explain it.

My approach is shaped by three things: real sales experience, hands on client work, and deep training in direct response and conversion psychology.

Before focusing full time on copy, I worked in high ticket sales and lead generation: closing offers, handling objections in real time, and seeing firsthand what actually makes people move from “maybe” to “paid.”

On the technical side, I’ve studied copywriting, buyer psychology, and conversion strategy through many of the most respected programs and thinkers in the industry, including frameworks from:

• CopyHackers & Copy Posse

• Dan Kennedy style direct response

• AWAI

• ConversionXL

• Donald Miller

• Ben Settle

• Katelyn Bourgoin

• and many more

That doesn’t even include the sales training, which is where most copy actually breaks or closes. Each brought a different lens from persuasion, clarity, objection handling, behavioral psychology, positioning, and long form conversion.

But the most important part?

I didn’t stop at learning it.
I applied it across sales pages, funnels, emails, launches, and high stakes offers where performance mattered.

I don’t write from theory alone.
I write from sales conversations, buyer behavior, and what actually converts.

The result is copy that’s clear, strategic, and built to close (not just sound good.)