meet hailey
most founders don’t have a messaging problem. they have a clarity problem.
Their offer is solid.
Their results are real.
Their expertise is obvious, once they explain it.
But the second it has to live on a sales page, VSL, or funnel?
Everything gets… fuzzy.
Suddenly the copy is doing too much.
Or saying nothing at all.
Or relying on vibes instead of structure.
And that’s when conversions stall — not because the offer isn’t good, but because the words aren’t pulling their weight.
That’s where I come in.
I help founders turn strong offers into clear, conversion driven sales assets — the kind that make buying feel obvious instead of forced.
No shouting.
No gimmicks.
No “just post more content.”
Just copy that does its job.
meet hailey: copywriter & conversion strategist
Here’s the part most “about” pages get wrong:
They start with credentials.
I’ll start with context.
Before I ever wrote high converting sales pages, I worked in sales, where I learned something most copywriters never do:
People don’t buy because the copy is clever.
They buy because the message clicks.
I saw it firsthand in live conversations, in objections that surfaced mid-sentence, in the gap between “this sounds amazing” and actually pulling out a credit card.
From there, I moved into copywriting, then into growth strategy and consulting, helping SaaS, tech, education, and wellness brands scale demand, not just traffic.
Along the way, I worked inside high ticket sales environments and DM funnels, supporting 8-9 figure founders and teams whose offers lived or died by conversion rates.
I’ve built and audited growth engines.
I’ve worked on offers that needed to convert cold traffic and close warm leads.
I’ve seen what breaks when a business scales and what actually holds.
Now? I specialize in the intersection of all three:
✦ Sales psychology
✦ Strategic positioning
✦ Conversion focused copy
Which means when I write your copy, I’m not just thinking about how it sounds.
I’m thinking about:
↳ Where the buyer is mentally
↳ What objections are quietly stalling them
↳ What they’re thinking but not saying
↳ And how the asset needs to perform without you babysitting it
That’s the difference.
Let’s be clear about what I’m here for.
I don’t write copy to:
✗ “Sound more like you”
✗ Fill space on a page
✗ Chase trends or algorithms
I write sales assets.
The pieces of your business where:
✓ One sentence can change conversion rates
✓ One page can unlock or cap revenue
✓ One misaligned message can quietly bleed sales
That includes:
✦ Sales pages
✦ VSLs & webinar scripts
✦ Offer messaging & positioning
✦ Funnel copy that works for cold and warm traffic
My job isn’t to hype your offer.
My job is to make it undeniable.
what i actually do (and don’t)
Here’s what makes my work convert differently:
I don’t start with words.
I start with why people buy.
Every project is grounded in:
✦ Buyer psychology
✦ Decision making behavior
✦ Clear & intentional structure
That’s why my copy doesn’t rely on:
↳ Endless urgency
↳ Over educating
↳ “Trust me” claims
Instead, it:
✦ Meets buyers where they are
✦ Anticipates objections before they surface
✦ Makes the next step feel obvious, not pressured
If your offer already works when you explain it live but underperforms on the page?
That’s usually not a marketing problem. It’s a conversion problem.
And those are my specialty.
how my approach is different
I work best with founders who:
✦ Have a proven offer (or are very close)
✦ Sell high value outcomes, not commodities
✦ Care more about conversions than aesthetics
✦ Are done duct taping copy together themselves
This is especially aligned if:
✓ Your sales page “should” be converting better
✓ Your VSL or funnel works… inconsistently
✓ You’re getting interest, but not enough decisive buyers
✓ You want copy that can scale with paid or organic traffic
If you’re looking for:
✗ Cheap copy
✗ Quick templates
✗ “Just make it sound prettier”
We probably won’t be a fit and that’s okay.
who this is for
Results don’t come from luck.
They come from clarity, structure, and execution.
Across my work, I’ve helped:
→ Support the growth of 100+ brands
→ Drive millions of organic visits through conversion aware systems
→ Improve revenue outcomes by fixing the message, not just the channel
What matters more than the numbers, though, is why they happened:
Because when buyers understand the offer, they buy.
That perspective is shaped not just by strategy and writing, but by time spent inside high ticket sales environments; closing and converting offers where clarity, timing, and psychology directly impact revenue.
the proof
closing thoughts
If you’re here because something on your site almost works, but not consistently…
If you know your offer is good, but the copy isn’t doing it justice…
And if you want sales assets that convert without constant effort on your part…
Then the next step is simple.
Book a free discovery call.
No pressure.
No pitchy energy.
Just a smart conversation to see if the vibes and the strategy align.
conversion isn’t a tactic. it’s a system.
the framework behind every high performing asset I build.
Context before copy
I don’t start with templates, swipe files, or “best practices.” I start with where your buyer actually is — mentally, emotionally, and situationally.
Because copy that ignores context doesn’t convert.
It confuses. Or worse, it sounds impressive and still doesn’t sell
01 ◡
Positioning before persuasion
If your offer isn’t clearly positioned, no amount of clever copy will save it.
Before I focus on how we sell, I make sure we’re crystal clear on what you’re selling, why it matters, and why now. When positioning clicks, persuasion becomes easy and conversion stops feeling forced.
02 ◡
Assets that sell without you
Every sales page, script, or funnel I write is designed to carry the conversation when you’re not there.
No manual DM closing.
No over explaining on calls.
No “it converts better when I talk to them first.”
Just assets that do their job quietly, consistently, and at scale.
03 ◡
the numbers don’t lie
No hype. No vanity metrics. Just clear positioning, sales informed messaging, and conversion systems that pull their weight long after launch day.
100+
brands supported
◠
$5M+
in high ticket revenue influenced through sales + conversion strategy
◠
99%
of clients book again
how we work together
I run a lean, intentionally small practice.
That means:
You work directly with me
I do the thinking, strategy, and writing
No hand offs. No junior copywriters. No bloat.
When a project calls for it, I tap into a curated network of designers, analysts, and specialists; but the strategy and copy always come from the same place.
One brain.
One point of accountability.
One clear objective: conversion.
hailey lucas
chief copywriter + conversion strategist
the real talk
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![Adam Enfroy]()
"Hailey rebuilt our entire organic growth engine. In under two years, she took my site from 0 → 500K monthly readers, scaled our DR from 0 → 78, and helped build the foundation that became two 8-figure education brands. Her strategy changed everything."
ADAM ENFROY ◠ FOUNDER
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![Ezra Sandzer-Bell]()
“Hailey is one of those rare strategists who just gets it. We doubled our organic traffic, 10X’d our Top 3 rankings, and finally had an SEO system we could rely on. Working with her was one of our highest-ROI decisions.”
EZRA ◠ HEAD OF MARKETING
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![Axelle Dervaux]()
"Within the first month, we were already seeing wins. Her mix of SEO, partnerships, and content strategy is unmatched. She’s the only person we trust for complex growth work."
AXELLE ◠ HEAD OF MARKETING
who i serve
After working across sales, copy, and growth strategy, I’ve learned this:
conversion problems don’t show up randomly. They show up in very specific types of businesses, at very specific stages of scale.
This is where my work creates the biggest lift:
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Especially when the founder is still the face, voice, and primary trust signal.
I work best with founders whose offers rely on credibility, clarity, and belief
(not gimmicks) and who need their sales assets to convert without them being everywhere at once. -
If your offer requires trust, nuance, or a mindset shift before someone buys, your copy can’t be generic.
I specialize in translating deep expertise into sales pages, VSLs, and funnels that move skeptical, high intent buyers to action, without oversimplifying the work.
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Audience growth is not the same thing as conversion.
I help creators with real demand turn content into scalable sales assets so their income doesn’t depend on posting harder, louder, or more often.
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When your traffic isn’t warm, your messaging has to work harder. I help brands selling through ads, seo, or partnerships tighten their positioning and sales assets so cold buyers understand the value fast and move without hand holding.
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This is where my background gives me an unfair advantage.
I work with health, wellness, and transformation based brands whose offers rely on trust, integrity, and long term outcomes and need copy that respects the intelligence of the buyer while still converting.
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Partnering with agencies who sell high stakes offers across cold, warm, and demand driven traffic and need copy that holds up at every stage of the buyer journey.
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If your offer relies on belief, trust, and a clear decision moment — there’s a good chance we’re aligned.
The best way to know is to talk.
this isn’t copy theory
This isn’t theory. It’s pressure tested.
My background in high ticket sales and conversion strategy means every page is written with real objections in mind, not imagined ones.
I don’t write to sound clever. I write to move buyers who are already skeptical, busy, and one click away from saying no.
99%
of clients see measurable growth within the first 30 days
8-9 figure offers
embedded in founder led sales systems built to scale
150-300%
increase in qualified leads or booked calls from cold & warm traffic
No pressure + no pitch.