when your copy sells, you don’t have to.
sales copy that handles objections while you’re off doing… literally anything else.
FREELANCE COPYWRITER
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SALES COPYWRITER
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DIRECT RESPONSE COPYWRITER
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FREELANCE COPYWRITER ◠ SALES COPYWRITER ◠ DIRECT RESPONSE COPYWRITER ◠
vip days open
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limited availability
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vip days open ◡ limited availability ◡
6+ years experience
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6+ years experience ◠
does this feel a little too familiar?
◡ People are finding you, clicking, engaging… but your conversions are colder than an ice bath?
◡ People say “omg this looks amazing!”and then disappear like you pitched them an MLM?
◡ Your offer sounds iconic when you explain it but your sales page says otherwise?
◡ Your funnel only converts when you’re manually dragging buyers across the finish line?
◡ People keep telling you “this looks amazing”… but your checkout page isn’t seeing the same enthusiasm?
◡ You’ve rewritten your sales page 12 times and somehow it keeps getting less clear?
◡ Your messaging makes sense in your brain but everywhere else it’s chaos?
◡ Nothing is “wrong,” but nothing is selling either? (aka: a copy problem dressed up as a marketing problem)
you don’t need more leads. you need copy that stops sabotaging sales you should already be making.
when your copy understands buyers, sales stop being random.
Most founders don’t need more content or more leads… they need messaging built on real sales psychology. I write the kind of copy that turns warm attention into actual revenue without you having to work twice as hard.
signature copy services
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signature copy services ◠
(01)
Copy That Converts Cold Attention
Sales pages and landing pages built to turn interest into revenue.
If your offer sounds incredible when you explain it, but falls flat on the page, you don’t have a traffic problem — you have a translation problem.
I write long form sales copy that:
handles objections before they’re spoken
creates desire (not just clarity)
moves buyers from “this is interesting” to “where do I pay?”
This is conversion first copy rooted in real buyer psychology, decision triggers, and high ticket sales frameworks — not vibes, not filler, not “storytelling for the sake of it.”
Perfect if:
Your offer is solid, your traffic is paying attention, but conversions don’t match the potential.
(02)
Copy That Sells Without You
VSL and webinar scripts that close while you’re offline.
If you don’t want your revenue dependent on you being live, visible, or “on” all the time, this is where scale actually happens.
I write sales scripts designed to:
sell to cold or lukewarm audiences
build trust fast without over educating
create momentum toward a clear CTA
This includes VSLs, on demand presentations, and webinar style sales experiences — structured to do what a great closer would do in a room, without you having to show up.
Perfect if:
You want your offer selling consistently without relying on lives, DMs, or constant manual follow up.
(03)
Copy That Pre-Sells Your Offer
Website copy that removes friction before the pitch.
Most websites don’t need more personality — they need sharper positioning.
I help founder led brands clarify:
what you actually do
who it’s for (and who it’s not)
why it’s worth the price before the sales page
This is the layer of copy that makes everything else convert better from ads, funnels, sales pages, and calls — because buyers arrive already half convinced.
Perfect if:
You’re rewriting your messaging every launch and still feel like something isn’t clicking.
real brands. real results. real receipts.
Scaled a brand new site from zero to 500K+ monthly readers and helped build the growth engine behind two 8-figure education businesses.
This is where I learned how buyers behave at scale and what builds trust fast, what kills credibility, and why positioning matters more than traffic.
adam enfroy
Doubled organic traffic and secured top-3 rankings in a saturated SaaS market by aligning messaging, intent, and demand — not chasing vanity metrics.
Working in SaaS taught me how skeptical, high agency buyers think and why clarity beats cleverness every time.
appointlet
Revived 20+ underperforming pages and secured 10+ new top 3 rankings in 30 days by tightening positioning and sharpening the user journey.
This is where I saw firsthand how small messaging shifts create outsized conversion lifts.
sked social
Improved organic foundations and elevated the customer journey to drive more qualified, purchase ready traffic.
DTC taught me how emotion, identity, and trust drive buying decisions; especially when attention spans are short.
appointlet
Implemented smarter growth systems and content improvements that increased visibility while supporting a lean marketing team.
This is where I learned how to prioritize leverage — not more content, just better decisions.
clicdata
dtc jewelry brand
Crafted founder led narratives that humanized the brand, increased loyalty, and strengthened conversion across the funnel.
Founder led brands win when the message sounds like a human, not a committee.
performance paradigm
spot the
red flags blocking
your sales
Get The Sales Page Red Flag Report™ and uncover the 15 conversion killing mistakes founders make on their sales pages (+ how to fix each in one sentence).
founders don’t hype for free
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![Adam Enfroy]()
"Hailey rebuilt our entire organic growth engine. In under two years, she took my site from 0 → 500K monthly readers and helped build the foundation that became two 8-figure education brands. Her strategy changed everything."
ADAM ENFROY ◠ FOUNDER
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![Ezra Sandzer-Bell]()
“Hailey is one of those rare strategists who just gets it. We doubled our organic traffic, 10X’d our search rankings, and finally had systems we could rely on. Working with her was one of our highest ROI decisions.”
EZRA ◠ HEAD OF MARKETING
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![Axelle Dervaux]()
"Within the first month, we were already seeing wins. Her mix of SEO, strategy, and copywriting is unmatched. She’s the only person we trust for complex growth work."
AXELLE ◠ HEAD OF MARKETING
the category leader pov.
Where founders come for sharp takes, conversion psychology, and the kind of copy insights that make you rewrite your whole sales page at 2am.
FEATURED ARTICLE30 Copywriting Tips Most People Skip (and why they matter)
read it
your offer deserves copy that actually sells it.
Let’s turn attention into actual revenue without you having to babysit your funnel.