High level marketing support for wellness brands ready to be seen, remembered, and chosen.

Hailey Lucas

Marketing, reimagined for wellness

Consider me your wellness marketing strategist, content alchemist, and calm, strategic partner in growth.
I work with wellness and health tech brands to build sustainable visibility systems that are rooted in clarity, strategy, and calm execution — so growth actually feels good.

Whether you’re launching, scaling, or simply done with chaotic content that doesn’t convert, I help you elevate your message, expand your presence, and grow… without burning out your team (or your nervous system).

A rare mix of analytical and creative — Hailey’s the real deal.

I started working with Hailey this year to assist with some complex content marketing and SEO work and she has been fantastic to work with. What’s great about Hailey is her abilities on both the analytical and relationship side of things. She really knows SEO, content marketing, partnerships, social media and influencer marketing, and the right tactics for any business. Any client looking to improve their digital presence would be lucky to work with Hailey.

– adam enfroy

The easiest and most profitable decision I’ve made.

I’ve had the opportunity to work with 2 exceptional SEOs in my career, and Hailey is one of them. She has a deep, instinctive understanding of the world of search, and her ability to execute her knowledge into action and results is remarkable. It only took a minute into our first conversation to realize she wasn’t making empty promises, and a few months later (next to nothing in SEO time), we’ve seen 20+ of old important pages that weren’t ranking get in the top 5 position, and 10+ new pages hit top 3. Easiest and most profitable decision I’ve made when choosing a contractor.

– mark ankucic

aligned growth

HaileyLucas.com

01

Strategic content that builds trust, authority, & brand loyalty.

From long form blogs to multi-channel content systems, I help wellness brands create intentional content strategies that build trust, drive traffic, and deepen brand loyalty. Whether you’re nurturing an audience or growing authority, I’ll help you show up with clarity, consistency, and purpose.

HaileyLucas.com

02

Sustainable, conversion-backed SEO & PR systems for long term growth.

I help wellness and health tech brands increase visibility through strategic SEO, digital PR, and high impact content. From boosting search rankings to earning meaningful media placements, I design visibility systems that support your growth — sustainably and intentionally.

HaileyLucas.com

03

Conversion-driven copy rooted in purpose, clarity, & connection.

I craft copy that connects, converts, and reflects your brand’s deeper purpose — whether it’s for websites, landing pages, email sequences, ads, or product launches. Every word is designed to resonate, build trust, and drive intentional action.

HaileyLucas.com

the LATEST ARTICLES

Insights, strategies, and thoughtful perspectives on what actually works in wellness marketing. From building sustainable visibility to refining your brand message, each article is designed to help you grow with intention, clarity, and calm execution.

Brand Messaging
Marketing Strategy
Visibility
The Wellness Edit
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